1. Improved User Experience
A fantastic website results in a far better user experience. a serious factor indicating the standard of user experience is that the time they spend on your site. If they find it hard to navigate or use because they’re forced to constantly pinch and zoom, they won’t stay your website.
But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms. As a result, their user experience are going to be better and they’ll spend longer on your site.
Improved user experience and site usability can then cause more word of mouth referrals and new customers for your business.
2. A rise in Mobile Traffic
Statistics show that within the half-moon of 2017, nearly 52% of all global web traffic originated from mobile devices. That accounts for quite half all Internet traffic and goes to point out that you simply cannot afford to forego responsive web design. Start by investigating what percentage of your visitors come from mobile devices and therefore the time they spend on your site. Then, implement responsive design and compare the 2 numbers. Once your website adapts to the viewport width, you’ll notice a rise in mobile visits and longer time on site by those self same visitors.
3. Faster Website Development
Not goodbye ago, a standard practice involved making a separate mobile version of your site that was served when a smaller screen size was detected. However, developing a mobile version of your site takes up longer than developing a responsive website that appears great and works as intended regardless of which device your visitors are using. Another downside of a mobile website version is that the incontrovertible fact that they cost more because your developer has got to create two websites rather than one.
4. Easier Maintenance
Directly tied to the purpose above is simpler website maintenance. With two versions of your website, your staff or your development team has got to divide time and resources on managing two websites. With a responsive website, your staff can spend less time on maintenance tasks and specialise in more important tasks like marketing, A/B testing, customer service, product or content development, and more.
5. No Duplicate Content Penalty
Another point to stay in mind with two versions of your website is that the incontrovertible fact that you’re essentially creating duplicate content. While search engines are becoming smarter by the day, they still got to understand which website version is more important. If you’re employing a mobile version of your site, your content remains an equivalent albeit the URL is different.
This can cause both versions of your website to possess lower program rank because search engines won’t know which content has relevancy . If you would like both versions of your site to rank well, you’d got to create two separate SEO strategies and campaigns and invest significantly extra money in producing original and unique content for both desktop and mobile version of your site.
Since having two separate SEO strategies requires an excessive amount of time and money, most website owners resort to employing a canonical append their mobile website that points to the desktop version. As a result, most separate mobile websites aren’t ranked in search engines in the least .
With a responsive website, all of the headaches above are often successfully avoided. If you had any doubts about responsive web design importance, this could help alleviate them.
6. Simpler Website Analytics
When you’ve two distinct versions of your website, you would like to stay track of two set of website analytics so you recognize where your visitors are coming from and the way they interact together with your content. this suggests you would like to stay track of multiple signup and many thanks pages, conversion points, funnels, and more.
With a responsive site, on the opposite hand, your website stats are greatly simplified as you’re staying on top of one set of knowledge . you’ll still get insight into which devices and browsers your visitors are using, where they drop off, and the way long they spend on your site, but you won’t got to read data from multiple reports to urge an accurate picture.
7. Better Website Loading Times
Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. because of responsive images and fluid grids, it takes significantly less time for a page to load, which features a direct impact on the duration of your user’s visit. consistent with research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. an equivalent research shows that websites that load fast enjoy longer spent on site also as improved conversion rates. This speaks volumes about responsive web design importance.
8. Lower Bounce Rates
Bounce rate signifies the share of tourists to a specific website who navigate faraway from the location after seeing one page only. As we’ve mentioned above, a responsive website means visitors will stay your site longer which reduces your bounce rate. Visitors are going to be more inclined to click through and skim other pages on your site and explore everything you’ve to supply .
9. Higher Conversion Rates
More time on your site and lower bounce rate are good first steps to improving your visitor’s user experience and building trust. That improved user experience and trust cause better conversion rates, whether conversion means signing up for your newsletter, making a sale or booking a call. Consider for a flash that average smartphone conversion rates are up by 64% compared to desktop and it’s easy to ascertain why a responsive website may be a must.
10. Better SEO
Another one among the benefits of responsive web design is improved program rank. As of April 2015, Google takes into consideration the responsiveness of your website together of the signals that determine the rank of your website within the program results page. If your website isn’t responsive, the program giant will place it lower on the results page whereas it’ll show up higher if it passes the mobile-friendly test.
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